Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …

Sandra Lenzen untersucht den Einfluss der Kreativität eines Werbespots auf die psychologische Werbewirkung sowie auf …

Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media …, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the … been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one … question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no …

Dieses Grundlagenwerk zu Realtime Advertising erklärt praxisnah und fundiert, welche Rolle automatisierte Echtzeit-Werbung …Entwicklungen, Möglichkeiten, strategische Einordnung und Perspektiven von Realtime Advertising.- Die Anbieterseite … in einem orchestrierten Media-Mix spielt und wie sie von Grund auf funktioniert. Denn: Realtime Advertising ist für …