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Online Channel Integration : Value Creation and Customer Reactions in Online and Physical Stores

Binder, Jochen - 2014

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Persistent link: https://www.econbiz.de/10014017356

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

Weimann, Bettina - 2014

Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store...

Persistent link: https://www.econbiz.de/10014016999

Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems

Zagel, Christian - 2016 - 1st ed. 2016

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer,...

Persistent link: https://www.econbiz.de/10014018265

Kundenbindung im beratungsintensiven Einzelhandel : Eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität

Martin, Isabel (contributor) - 2009

Kundenbindung im beratungsintensiven Einzelhandel -- Empirische Überprüfung des Modells -- Schlussbetrachtung. … Einzelhandel bilden Maßnahmen zur Kundenbindung den wichtigsten Investitionsschwerpunkt. Die besondere Herausforderung besteht … Modell zur Erklärung und Steuerung von Kundenbindung im beratungsintensiven Einzelhandel. Dabei wird der Heterogenität von …

Persistent link: https://www.econbiz.de/10014014866

Kundenrückgewinnungsmanagement im stationären Einzelhandel

Ritschel, Falk - 2011

Umsetzung eines strategischen Kundenrückgewinnungsmanagements im stationären Einzelhandel. Dazu wird der klassische Prozess der …

Persistent link: https://www.econbiz.de/10014015519

Kundenbindungsmanagement im Einzelhandel : Eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels

Fuchs, Andreas - 2010

Kundenbindung im Fokus von Einzelhandelsunternehmen -- Theoretische Grundlagen zur Kundenbindung im Einzelhandel … -- Empirische Analyse zur Kundenbindung im Einzelhandel -- Zusammenfassung und Ausblick. …Vor dem Hintergrund anhaltend rückläufiger Konsumausgaben und zunehmend verschärften Wettbewerbs im Einzelhandel nimmt …

Persistent link: https://www.econbiz.de/10014424822

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Persistent link: https://www.econbiz.de/10013192306

Green Fashion Retail

Strähle, Jochen (ed.) - 2017

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have...

Persistent link: https://www.econbiz.de/10012396179

International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment

Morbe, Lukas - 2018

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance...

Persistent link: https://www.econbiz.de/10012396470

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

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