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Kundenorientierte Unternehmensführung : Kundenorientierung — Kundenzufriedenheit — Kundenbindung

Hinterhuber, Hans H. (contributor); … - 2006 - 5., überarbeitete und erweiterte Auflage

Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Untemehmenserfolg -- Kundenloyalität kritisch betrachtet … den Innovationsprozess -- Instrumente und Methoden -- Kundenzufriedenheit und Kundenwert -- Messung von … Kundenzufriedenheit -- Prozessorientiertes Management von Kundenzufriedenheit -- Methoden zur Identifikation von Basis-, Leistungs- und …

Persistent link: https://www.econbiz.de/10013516527

Zufriedenheitsorientierte Steuerung des Customer Care : Management von Customer Care Partnern mittels Zufriedenheits-Service Level Standards

Schmidt, Maxie (contributor) - 2008

Kundenzufriedenheit und Kundenbindung erreicht, erhalten konkrete Hilfestellungen. …

Persistent link: https://www.econbiz.de/10013516819

Zur Qualität von Inbound Centers im Marketing : Typen – Wirkungen – Implikationen

Schagen, Alexander - 2013

Inbound Center Qualität -- Aktuelle Bedeutung von Call Centers, Contact Centers, Customer Service Centers und Customer Care Centers -- Fallstudien zur Typologisierung von Inbound Centers -- Experimente zur Wirkung von Inbound Center Qualitäten -- Implikationen für Inbound Centers in der Praxis.

Persistent link: https://www.econbiz.de/10014016333

Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation

Helmke, Stefan - 2013 - 5., überarbeitete Auflage

Die 5. Auflage präsentiert neue Trends wie Möglichkeiten der Kundenbearbeitung durch Web 2.0-Technologien oder den effizienten Einsatz von Vertriebsressourcen im Sinne einer Sales Force Excellence. Der CRM-Ansatz wird um die Thematik einer systematischen Neukundengewinnung ergänzt....

Persistent link: https://www.econbiz.de/10014282798

Augmented Reality and Virtual Reality : Empowering Human, Place and Business

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.) - 2018

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

Persistent link: https://www.econbiz.de/10012396528

Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants

Fraß, Alexander - 2016

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as...

Persistent link: https://www.econbiz.de/10012397866

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Gomes, Roger - 2015

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising,...

Persistent link: https://www.econbiz.de/10012402024

Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels

Trenz, Manuel - 2015

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...

Persistent link: https://www.econbiz.de/10012402054

Pro-active Dynamic Vehicle Routing : Real-Time Control and Request-Forecasting Approaches to Improve Customer Service

Ferrucci, Francesco - 2013

Introduction -- Introduction to Tour Planning: Vehicle Routing and Related Problems -- The Considered RDOPG Applications -- Review of the Literature Related to the Considered RDOPG Applications -- A New Deterministic Real-Time Control Approach for RDOPG Applications.- A New Forecasting Approach...

Persistent link: https://www.econbiz.de/10014016564

Global Purchasing Processes in the Business Sector Automotive Aftermarket : Development of a Reference Model

Jäger, Anna-Lena - 2014

Due to the purchase of many companies in recent years and a still growing Automotive Aftermarket business sector, it was moreover indicated that a reorganization of the Process Map is unavoidable. Anna-Lena Jäger develops a reference model for all purchasing processes in the Automotive...

Persistent link: https://www.econbiz.de/10014017358

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