, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on … consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally …

Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem … hierarchieübergreifender Markenkombinationen zur schärferen Positionierung eines Arbeitgebers. Hierzu werden experimentelle Employer-Brand … · Hierarchieübergreifende Markenkombinationen und Positionierung der Employer Brand · Employer Brand Equity, Employer Brand Strength, Employer …

, Markencontrolling und Markenforschung anwendungsorientiert die Grundlagen der Markenpolitik. Carsten Baumgarth präsentiert dem Leser …

understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand … the focus on marketing and brand management Executives and consultants in the field of marketing, brand management …

current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day … Brands · The Impact of User-Interactions in Social Media on Brand Awareness and Purchase Intention Target Groups … · Researchers and students in the fields of marketing and brand management · Executives in this area The Author Dr. Severin …