This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four … possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers …

Inhalt Konzeptionelle und theoretische Grundlagen Studie 1: Geplantes vs. tatsächliches Konsumentenverhalten auf YouTube …Konzeptionelle und theoretische Grundlagen -- Studie 1: Geplantes vs. tatsächliches Konsumentenverhalten auf YouTube …

book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …

channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer …

Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global … fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class …