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Einfluss der räumlichen Markenherkunft auf das Markenimage : Kausalanalytische Untersuchung am Beispiel Indiens
Becker, Christian - 2012
Insbesondere internationale Marken kommunizieren oft aktiv ihre räumliche Herkunft, z.B. im Logo, im Markennamen oder in der Werbung. Dadurch sollen beim Nachfrager positive Assoziationen geweckt und auf das Markenimage übertragen werden. Die dahinterliegenden kognitiven, affektiven und...
Persistent link: https://www.econbiz.de/10014015868
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International Trade Policy and European Industry : The Case of the Electronics Business
van Marion, Marcel - 2014
Introduction -- Limitations of Voluntary Restraints -- Follies of Voluntary Restraints: Politics and Economics -- CD Players: Laster Light at the End of the Tunnel -- Meeting the Challenge: Blind Alley of New Protection -- Trade Rules and Struggle for Margin -- Market Structure and Dumping --...
Persistent link: https://www.econbiz.de/10014016845
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Origin Management : Rules of Origin in Free Trade Agreements
Van De Heetkamp, Anne - 2011
Preface -- Part I: Theory, Background, and Legislation -- 1 Setting the Stage for World Trade -- 2 Type of Trade Agreements -- 3 Free Trade Agreements - Numbers and Background -- 4 The Content of the FTA Text and Its Range -- 5 (Rules of) Origin.- Part II: Practice and Working with the...
Persistent link: https://www.econbiz.de/10014015381
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Perspectives on Rules of Origin : Analytical and Policy Insights from the Indian Experience
Das, Ram Upendra; Ratna, Rajan Sudesh - 2011
Rules of origin have emerged as one of the most controversial issues in any trade negotiations. This book analyzes the economics of rules of origin in regional trade agreements. It critically evaluates the empirical aspects, providing fresh perspectives on complex policy-negotiations and rules...
Persistent link: https://www.econbiz.de/10012053901
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Geographical Indications and International Agricultural Trade : The Challenge for Asia
Augustin-Jean, Louis (ed.); Ilbert, Hélène (ed.);  … - 2012
Food safety concerns have boosted the Asian demand for quality food in general and products of geographical indications in particular. This book shows how Asian countries are empowering regions and enterprises involved in differentiation strategies, and the effects that this regulation can have.
Persistent link: https://www.econbiz.de/10012106323
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East Asia’s Economic Integration : Progress and Benefit
Hiratsuka, Daisuke (ed.); Kimura, Fukunari (ed.) - 2008
This book claims that de jure economic integration is in progress in East Asia, after the advancement of de facto integration. The book contains new international trade theory, spatial economics, data-work empirical studies, and field studies on various scenarios of de jure economic integration
Persistent link: https://www.econbiz.de/10012053810
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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Prieler, Michael - 2016
presents an insight into advertising practitioners and consumers in Japan …
Persistent link: https://www.econbiz.de/10012396674
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Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Saito, Saburo (ed.); Yamashiro, Kosuke (ed.) - 2018
in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used …-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk …
Persistent link: https://www.econbiz.de/10012397031
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Cash in East Asia
Rövekamp, Frank (ed.); Bälz, Moritz (ed.);  … - 2017
, and the future of cash in various monetary systems, contrasting case studies from China, Japan, Korea, and Singapore with … cashless payments for daily exchanges, while countries like Japan still largely rely on cash for a wide range of transactions … Japan’s Fiscal and Monetary Challenges -- A Coinless Society as a Bridge to a Cashless Society: A Korean Experiment -- The …
Persistent link: https://www.econbiz.de/10012397270
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Consumer Reaction, Food Production and the Fukushima Disaster : Assessing Reputation Damage Due to Potential Radiation Contamination
Aruga, Kentaka - 2017
prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food …
Persistent link: https://www.econbiz.de/10012398364