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~isPartOf:"Technological forecasting & social change : an international journal"
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Technological forecasting & social change : an international journal
SpringerLink / Bücher
1,514
Journal of business research : JBR
502
Springer eBook Collection
360
Journal of advertising research
358
Gabler Edition Wissenschaft
341
Springer eBook Collection / Business and Economics
334
Online Information Review
328
Research
258
Journal of retailing and consumer services
257
International journal of advertising : the review of marketing communications
250
Journal of marketing communications
238
International journal of advertising : the quarterly review of marketing communications
236
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Europäische Hochschulschriften / 5
227
International journal of internet marketing and advertising : IJIMA
222
Journal of advertising : official publication of the American Academy of Advertising
214
Journal of Consumer Marketing
198
European Journal of Marketing
195
Lehrbuch
189
Journal of advertising
185
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
NBER working paper series
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Strategic Direction
137
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
132
Aslib Proceedings
131
Information economics and policy : IEP
128
Journal of promotion management : JPM
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Information systems research : ISR
121
Journal of marketing
120
MPRA Paper
120
CESifo working papers
116
Marketing Intelligence & Planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
Journal of promotion management : innovations in planning and applied research
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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1
Marketing insights for mobile
advertising
and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
Saved in:
2
Pup-ularity contest : the
advertising
practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
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3
Developing location-based mobile
advertising
in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
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4
Investigating the effect of
advertising
irritation on digital
advertising
effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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5
Revisiting TAM2 in behavioral targeting
advertising
: a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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6
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
7
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display
advertising
?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
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8
Scenario building in an interactive environment and online communication
Retek, Mihaly
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012665171
Saved in:
9
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
Saved in:
10
Online labour index : measuring the online gig economy for policy and research
Kässi, Otto
;
Lehdonvirta, Vili
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 241-248
Persistent link: https://www.econbiz.de/10011962039
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