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Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung; Yang, Chin-Sheng - In: Technological forecasting & social change : an … 130 (2018), pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi; Campos, Nayara - In: Technological forecasting & social change : an … 137 (2018), pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
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Customer relationship management (CRM) and innovation : a qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector
Guerola-Navarro, Vicente; Oltra-Badenes, Raul; … - In: Technological forecasting & social change : an … 169 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012804672
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Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae; Papagiannidis, Savvas; Bourlakis, Michael - In: Technological forecasting & social change : an … 95 (2015), pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
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Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
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Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction
Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32
Persistent link: https://www.econbiz.de/10012132566
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Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
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Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei; Foroudi, Pantea; Gupta, Suraksha - In: Technological forecasting & social change : an … 145 (2019), pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
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Managing requirements for the development of a novel elbow rehabilitation device
Callegaro, Aline Marian; Schwengber ten Caten, Carla; … - In: Technological forecasting & social change : an … 113 (2016) 2, pp. 404-411
Persistent link: https://www.econbiz.de/10011613252
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Patient-centric quality assessment framework for healthcare services
Park, Geun-wan; Kim, Yongse; Park, Kwangtae; Agarwal, … - In: Technological forecasting & social change : an … 113 (2016) 2, pp. 468-474
Persistent link: https://www.econbiz.de/10011613350