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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson; Syrdal, Holly A.; Mahto, Raj V.; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
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Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr; Mercanti-Guérin, Maria; Sabri, Ouidade - In: Technological forecasting & social change : an … 188 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
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Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang; Tan, Garry Wei-Han; Yuan, Yunpeng; Ooi, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
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Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman; Dwivedi, Rohita; Mariani, Marcello M.; … - In: Technological forecasting & social change : an … 180 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
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Biomass boom or bubble? : a longitudinal study on expectation dynamics
Kirkels, Arjan - In: Technological forecasting & social change : an … 103 (2016), pp. 83-96
Persistent link: https://www.econbiz.de/10011607871
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Diffusion of web technologies and practices : a longitudinal study
Papagiannidis, Savvas; Ge̜bka, Bartosz; Gertner, Drew; … - In: Technological forecasting & social change : an … 96 (2015), pp. 308-321
Persistent link: https://www.econbiz.de/10011532618
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Impact of robotics on manufacturing : a longitudinal machine learning perspective
Ballestar, María Teresa; Díaz-Chao, Ángel; Sainz, Jorge - In: Technological forecasting & social change : an … 162 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012665497
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Intra-organisational dynamics as ‘dark side’ in inter-organizational relationships : evidence from a longitudinal investigation into a university-industry collaboration
Patnaik, Swetketu; Pereira, Vijay; Temouri, Yama - In: Technological forecasting & social change : an … 174 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013206128