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The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran; Prado-Gascó, Vicente; … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
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I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia; Kaur, Puneet; Talwar, Shalini; Malodia, … - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
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No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
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Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma - In: Technological forecasting & social change : an … 127 (2018), pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
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Does country-of-origin brand personality generate retail customer lifetime value? : a Big Data analytics approach
Chiang, Lanlung; Yang, Chin-Sheng - In: Technological forecasting & social change : an … 130 (2018), pp. 177-187
Persistent link: https://www.econbiz.de/10011958320
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Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma; Xiong, Jie - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa; Shahla Asadi; Ghobakhloo, Morteza; … - In: Technological forecasting & social change : an … 183 (2022), pp. 1-23
Persistent link: https://www.econbiz.de/10013473319