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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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Grey theory analysis of online population and online game industry revenue in Taiwan
Chang, Tsung-sheng; Ku, Cheng-yuan; Fu, Hsin-pin - In: Technological forecasting & social change : an … 80 (2013) 1, pp. 175-185
Persistent link: https://www.econbiz.de/10009705056
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The role of social support on relationship quality and social commerce
Hajli, M. Nick - In: Technological forecasting & social change : an … 87 (2014), pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
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The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling; Truong, Yann; Klink, Richard R. - In: Technological forecasting & social change : an … 88 (2014), pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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Exploring the intention to continue using social networking sites : the case of Facebook
Chang, Chia-Chin; Hung, Shiu-Wan; Cheng, Min-Jhih; Wu, … - In: Technological forecasting & social change : an … 95 (2015), pp. 48-56
Persistent link: https://www.econbiz.de/10011474519
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From my perspective : staying unchanneled
Phillips, Fred - In: Technological forecasting & social change : an … 168 (2021), pp. 1-3
Persistent link: https://www.econbiz.de/10012802371
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The impact of group polarization on the quality of online debate in social media : a systematic literature review
Landoli, Luca; Primario, Simonetta; Zollo, Giuseppe - In: Technological forecasting & social change : an … 170 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012805398
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Impacts of influencer attributes on purchase intentions in social media influencer marketing : mediating roles of characterizations
Masuda, Hisashi; Han, Hyunjeong; Lee, Jungwoo - In: Technological forecasting & social change : an … 174 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013252649
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Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna; Hodson, Jaigris; Mittelman, Robert - In: Technological forecasting & social change : an … 174 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013252653