//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The IUP journal of brand management : IJBRM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sizing up the retailer brand i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
92
Markenführung
92
Brand image
53
Markenimage
53
Consumer behaviour
48
Konsumentenverhalten
48
Brand
24
Markenartikel
24
India
16
Indien
16
Beziehungsmarketing
11
Relationship marketing
11
Luxury goods
9
Luxusgüter
9
USA
7
United States
7
Brand extension
6
Brand loyalty
6
Markentransfer
6
Markentreue
6
Portfolio selection
6
Portfolio-Management
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Bibliometrics
4
Bibliometrie
4
Customer satisfaction
4
Internet marketing
4
Kundenzufriedenheit
4
Online-Marketing
4
Strategic management
4
Strategisches Management
4
Werbung
4
Corporate reputation
3
Einzelhandel
3
Emotion
3
Firmenimage
3
more ...
less ...
Type of publication
All
Article
103
Type of publication (narrower categories)
All
Article in journal
103
Aufsatz in Zeitschrift
103
Case study
1
Fallstudie
1
Language
All
English
103
Author
All
Uggla, Henrik
11
Attri, Rekha
3
Otubanjo, Olutayo
3
Ragel, V. R.
3
Cleff, Thomas
2
Jain, Ankita
2
Kakati, Rinalini P.
2
Kavida, V.
2
Khan, Bilal Mustafa
2
Lakshmi, S.
2
Lashgari, Maryam
2
Mathews, Jose
2
Muralidhara, G. V.
2
Panda, Tapan K.
2
Purkayastha, Debapratim
2
Ruzzier, Mitja
2
Sharma, Ritu
2
Vasavada-Oza, Falguni
2
Walter, Nadine
2
Ahmad, Anees
1
Alam, Mohd. Sarwar
1
Alex, N. Joji
1
Anbarasu, A. Joseph
1
Antoncic, Bostjan
1
Ashraf, Sarfraz
1
Bairagi, Rahul
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Banerjee, Soumi Chatterjee
1
Baswan, Taru
1
Bhatia, Pooja
1
Bhattacharjee, Dhriti
1
Bhukya, Ramulu
1
Block, Martin P.
1
Brahmbhatt, Dhruv
1
Choudhury, Dibyendu
1
Choudhury, Smitishikha
1
Choudhury, Smritishikha
1
Dao Thi Dai Trang
1
Das, Gopal
1
more ...
less ...
Published in...
All
The IUP journal of brand management : IJBRM
Journal of business research : JBR
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
907
The journal of brand management : an international journal
620
SpringerLink / Bücher
456
International journal of production economics
448
The journal of product & brand management
415
Journal of retailing and consumer services
397
The journal of business & industrial marketing
348
International journal of production research
316
European journal of operational research : EJOR
218
Psychology & marketing
181
European journal of marketing : EJM
176
Journal of purchasing and supply management
164
Asia Pacific journal of marketing and logistics
163
Journal of marketing management : MM
151
Journal of strategic marketing
148
Journal of the Academy of Marketing Science
145
Journal of marketing
142
International journal of hospitality management
141
Journal of business-to-business marketing
138
Marketing intelligence & planning
137
Gabler Edition Wissenschaft
133
Journal of marketing communications
133
Tourism management : research, policies, practice
128
Journal of travel and tourism marketing
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Springer eBook Collection
107
Transportation research / E : an international journal
104
International journal of procurement management
102
Journal of operations management
102
Journal of fashion marketing and management
100
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
International marketing review
93
Research
93
Springer eBook Collection / Business and Economics
92
Journal of international consumer marketing
91
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline
;
Ragel, V. R.
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
3
,
pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
Saved in:
2
Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan
;
Dao Thi Dai Trang
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
2
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
Saved in:
3
The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar
;
Khan, Bilal Mustafa
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
1
,
pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
Saved in:
4
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia
;
Lodhi, Rab Nawaz
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Saved in:
5
Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de
;
Tandoh-Offin, Patrick
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
4
,
pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
Saved in:
6
The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
7
The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.
;
Ragal, V. R.
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
Saved in:
8
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
9
Factors affecting shoopers' brand preference towards choosing retail stores
Bhukya, Ramulu
;
Singh, Sapna
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011538410
Saved in:
10
Brand positioning of green cars : a correspondence analysis approach
Mohanraj, M. Prasanna
;
Siddique, Saneen Mohammed
; …
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010424459
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->