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~isPartOf:"The Oxford handbook of pricing management"
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Sales Promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882265
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Sales promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
,
(pp. 585-619)
.
2012
Persistent link: https://www.econbiz.de/10009566449
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