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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993
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Aging-related changes in decision making
Peters, Ellen - In: The aging consumer : perspectives from psychology and …, (pp. 75-101). 2010
Persistent link: https://www.econbiz.de/10003996977
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Why do older consumers tell us they are more satisfied?
Yoon, Carolyn; Feinberg, Fred M.; Schwarz, Norbert - In: The aging consumer : perspectives from psychology and …, (pp. 209-228). 2010
Persistent link: https://www.econbiz.de/10003996996