Narrow search
Showing 1 - 10 of 17
Cover Image
Development of marketing theory : fifty years of progress
Converse, Paul D. - 2008
Persistent link: https://www.econbiz.de/10003608575
Cover Image
A history of schools of marketing thought
Shaw, Erich H.; Jones, D. G. Brian - 2008
Persistent link: https://www.econbiz.de/10003608596
Cover Image
Roots of marketing and consumer research at the University of Chicago
Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609447
Cover Image
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003609456
Cover Image
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H. - 2008
Persistent link: https://www.econbiz.de/10003609459
Cover Image
From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
Cover Image
Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467
Cover Image
Broadening the concept of marketing : too far
Luck, David J. - 2008
Persistent link: https://www.econbiz.de/10003609474
Cover Image
Towards a theory of marketing
Alderson, Wroe; Cox, Reavis - 2008
Persistent link: https://www.econbiz.de/10003610277
Cover Image
Marketing, scientific progress and scientific method
Anderson, Paul F. - 2008
Persistent link: https://www.econbiz.de/10003610284