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Analgesic effects of branding in treatment of headaches
Branthwaite, A.; Cooper, P. - 2009
Persistent link: https://www.econbiz.de/10003784500
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The nature of trust in brands : a psychosocial model
Elliott, Richard; Yannopoulou, Natalia - 2009
Persistent link: https://www.econbiz.de/10003784503
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Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
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Brands as symbolic resources for the construction of identity
Elliott, Richard; Wattanasuwan, Kritsadarat - 2009
Persistent link: https://www.econbiz.de/10003784514
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan; Elliott, Richard - 2009
Persistent link: https://www.econbiz.de/10003784580
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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Consumers relationship theory in consumer research
Fournier, Susan - 2009
Persistent link: https://www.econbiz.de/10003784609
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Toward a critique of brand relationships
Bengtsson, Anders - 2009
Persistent link: https://www.econbiz.de/10003784615
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The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634