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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria; Patrizi, Michela; Šerić, Maja; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 302-317
Persistent link: https://www.econbiz.de/10014326922