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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Keller, Kevin Lane"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Markenführung
Brand
9
Markenartikel
9
Brand management
8
Brand image
6
Markenimage
6
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
2
Relationship marketing
2
Social Web
2
Social web
2
AIRBNB
1
Accounting valuation
1
Balance sheet
1
Betriebliche Wertschöpfung
1
Bilanz
1
Bilanzielle Bewertung
1
Brand extension
1
Brand heritage
1
Brand narrative
1
Brand positioning
1
Brand purpose
1
Brand strategy
1
Brand values
1
COBRAs
1
Cocreated brand value
1
Consumer brand engagement
1
Customer integration
1
Engagement
1
Functional brand image
1
Hedonic brand image
1
IASB agenda consulting
1
Immaterielle Werte
1
Intangible assets
1
Internet marketing
1
Kundenintegration
1
Markentransfer
1
Modified network cohesion
1
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1
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8
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Guzman, Francisco
Hollebeek, Linda D.
Keller, Kevin Lane
Kunkel, Thilo
Melewar, T. C.
Powell, Shaun M.
6
Johnson, Lester W.
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Balmer, John M. T.
3
Butcher, Luke
3
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Merrilees, Bill
3
Mirzaei, Abas
3
Phau, Ian
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Wilson, Jeremy M.
3
Abratt, Russell
2
Atwal, Glyn
2
Biedenbach, Galina
2
Borges, Adilson
2
Carlson, Jamie
2
Casidy, Riza
2
Chen, Weifeng
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Dens, Nathalie
2
Dwivedi, Abhishek
2
Gil Saura, Irene
2
Grace, Debra
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
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The journal of brand management : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European journal of marketing : EJM
6
European Sport management quarterly : ESMQ
5
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Corporate reputation review
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 3
1
EuroMed journal of business
1
European business review
1
Financial Times handbook of management
1
Handbook of marketing
1
Harvard business review : HBR
1
IIM Bangalore Research Paper
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of creating value
1
Journal of general management
1
Journal of global marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
2
Consumer
brand
relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
3
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
6
A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
Saved in:
7
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
8
Looking forward, looking back : developing a narrative of the past, present and future of a
brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
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