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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenführung
Brand
4
Brand management
4
Markenartikel
4
Brand image
3
Markenimage
3
Social Web
2
Social web
2
AIRBNB
1
Beziehungsmarketing
1
COBRAs
1
Cocreated brand value
1
Consumer behaviour
1
Consumer brand engagement
1
Customer integration
1
Engagement
1
Functional brand image
1
Hedonic brand image
1
Internet marketing
1
Kundenintegration
1
Modified network cohesion
1
Modified tie-strength
1
Online-Marketing
1
Overall brand equity
1
Relationship marketing
1
Resource integration
1
Sharing
1
brand ambidexterity
1
brand innovation on social media
1
brand likability
1
branding in Asia pacific
1
branding in higher education
1
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English
4
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Powell, Shaun M.
6
Johnson, Lester W.
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Balmer, John M. T.
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Paswan, Audhesh
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Schmidt, Holger J.
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wilson, Jeremy M.
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
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The journal of brand management : an international journal
Journal of business research : JBR
15
The journal of product & brand management
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
5
Psychology & marketing
5
Marketing intelligence & planning
4
The journal of consumer marketing
4
The journal of services marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The marketing review
3
Corporate reputation review
2
Handbook of research on customer engagement
2
International marketing review
2
International studies of management and organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Customer engagement marketing
1
EuroMed journal of business
1
European business review
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Product and Brand Management Ser.
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of general management
1
Journal of global marketing
1
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ECONIS (ZBW)
4
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1
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
2
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
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