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~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"Theory"
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Consumer behaviour
Social web
Theory
Konsumentenverhalten
347
Brand management
344
Markenführung
344
Brand
284
Markenartikel
283
Brand image
244
Markenimage
244
Beziehungsmarketing
85
Relationship marketing
85
Luxury goods
55
Luxusgüter
55
Social Web
45
Emotion
35
Marketing management
29
Marketingmanagement
29
Internet marketing
28
Online-Marketing
28
Advertising effects
26
Corporate Social Responsibility
26
Corporate social responsibility
26
Werbewirkung
26
Brand loyalty
25
USA
21
United States
21
Brand extension
20
China
20
Markentransfer
20
Personality psychology
20
Persönlichkeitspsychologie
20
Markentreue
19
Corporate reputation
17
Customer satisfaction
17
Firmenimage
17
Kundenzufriedenheit
17
Brand architecture
16
Measurement
16
Product counterfeiting
16
Produktpiraterie
16
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195
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10
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Article
352
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5
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Article in journal
357
Aufsatz in Zeitschrift
357
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
1
Fallstudie
1
Konferenzschrift
1
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Language
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English
357
Author
All
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Carlson, Jamie
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Donvito, Raffaele
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
1,991
Journal of retailing and consumer services
1,933
International journal of consumer studies
761
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
398
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
389
European journal of marketing : EJM
349
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
Journal of retailing
304
SpringerLink / Bücher
302
Cogent business & management
298
Journal of marketing communications
297
Tourism management : research, policies, practice
294
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of fashion marketing and management
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of marketing
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Young consumers : insight and ideas for responsible marketers
249
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ECONIS (ZBW)
357
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1
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
2
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
3
An experiment on non-luxury
fashion
counterfeit purchase : the effects of
brand
reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
4
The big five and
brand
personality : investigating the impact of consumer personality on preferences towards particular
brand
personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
5
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
6
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
7
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
A comparative analysis of neuromarketing methods for
brand
purchasing predictions among young adults
Garczarek-Bąk, Urszula
;
Szymkowiak, Andrzej
;
Gaczek, Piotr
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
Saved in:
10
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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