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~isPartOf:"The journal of brand management : an international journal"
~type_genre:"Sammelwerk"
~type_genre:"Thesis"
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Europäische Hochschulschriften / 5
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Research
67
Schriftenreihe Studien zum Konsumentenverhalten
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Legends in consumer behavior
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
3
Special issue: Consumer brand relationships
Fetscherin, Marc
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010410730
Saved in:
4
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
5
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
6
Special issue: Harnessing the power of brand and co-created innovation
2017
Persistent link: https://www.econbiz.de/10011753072
Saved in:
7
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
8
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
9
Special issue: Conscientious brands
2011
Persistent link: https://www.econbiz.de/10009260993
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10
Special issue: New world of brand
2012
Persistent link: https://www.econbiz.de/10009688937
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