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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour

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Toward a measure of brand pride : scale development and validation

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Adoption of corporate branding by managers : case of a Nordic business-to-business company

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The impact of customer experience on brand equity in a business-to-business services setting

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Sizing up the retailer brand implementation gap and its effects on brand-building outcomes

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B2B brand extension to the B2C market : the case of the ICT industry in Taiwan

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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

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