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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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355
Brand management
302
Markenführung
302
Brand image
231
Markenimage
231
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198
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Johnson, Lester W.
5
Sung, Yongjun
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Wiedmann, Klaus-Peter
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Gil Saura, Irene
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Grappi, Silvia
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Ilicic, Jasmina
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Phau, Ian
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Zarantonello, Lia
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Butcher, Luke
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gunasti, Kunter
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Hennigs, Nadine
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Iglesias, Oriol
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Kara, Selcan
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Mirzaei, Abas
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Romani, Simona
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Ross, William T.
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Valette-Florence, Pierre
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Brasel, S. Adam
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,519
Journal of retailing and consumer services
2,308
International journal of hospitality management
980
SpringerLink / Bücher
849
International journal of consumer studies
786
Psychology & marketing
719
NBER working paper series
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Industrial marketing management : the international journal for industrial and high-tech firms
587
Working paper / National Bureau of Economic Research, Inc.
566
Journal of retailing
552
NBER Working Paper
507
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Asia Pacific journal of marketing and logistics
469
Tourism management : research, policies, practice
457
The service industries journal
453
Journal of travel and tourism marketing
442
Journal of marketing
435
The international review of retail, distribution and consumer research
433
European journal of marketing : EJM
430
European journal of operational research : EJOR
428
The journal of services marketing
422
The journal of product & brand management
419
Journal of marketing research : JMR
418
International journal of retail & distribution management
417
Journal of the Academy of Marketing Science
410
Journal of marketing management : MM
404
International journal of production economics
392
International journal of contemporary hospitality management
372
Cogent business & management
361
Technological forecasting & social change : an international journal
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of hospitality marketing & management
342
Marketing letters : a journal of research in marketing
342
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
332
Journal of international consumer marketing
331
Journal of strategic marketing
329
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ECONIS (ZBW)
395
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1
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
2
Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian
;
Woratschek, Herbert
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
Saved in:
3
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
4
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
7
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
8
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
9
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
10
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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