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Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion

Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane - In: The journal of brand management : an international journal 30 (2023) 3, pp. 190-206

Persistent link: https://www.econbiz.de/10014326906

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities

Rekom, Johan van; Berens, Guido A. J. M.; Halderen, … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 800-814

Persistent link: https://www.econbiz.de/10010234904

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)

Powell, Shaun M.; Davies, Mark A. P.; Norton, Danielle - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 815-839

Persistent link: https://www.econbiz.de/10010234892

Towards a conceptual foundation of "conscientious corporate brands"

Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719

Persistent link: https://www.econbiz.de/10009260968

Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management

Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720

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Do well, do good, and know your audience : the double-edged sword of values-based CSR communication

Love, Edwin; Sekhon, Tejvir Singh; Ceranic Salinas, Tara - In: The journal of brand management : an international journal 29 (2022) 6, pp. 598-614

Persistent link: https://www.econbiz.de/10013463727

Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities

Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012060037

Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands

Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70

Persistent link: https://www.econbiz.de/10012060043

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