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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of marketing management : MM
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The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan
;
Garry, Tony
;
Ballantine, Paul W.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 458-472
Persistent link: https://www.econbiz.de/10009766388
Saved in:
2
The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan
;
Garry, Tony
;
Ballantine, Paul W
- In:
The journal of brand management : an international journal
20
(
2013
)
6
,
pp. 458-472
Persistent link: https://www.econbiz.de/10010122884
Saved in:
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