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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun (contributor) - In: The journal of brand management : an international journal 15.2007/08,1 (2007)
Persistent link: https://www.econbiz.de/10004927679
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - In: The journal of brand management : an international journal 15.2007/08,6 (2008)
Persistent link: https://www.econbiz.de/10004927730
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Special issue: Brand management and the customer experience
Ryder, Ian (contributor) - In: The journal of brand management : an international journal 15.2007/08,2 (2007)
Persistent link: https://www.econbiz.de/10004927731
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats; Greyser, Stephen A. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly; Miller, Dale; Merrilees, Bill - In: The journal of brand management : an international journal 22 (2015) 5, pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
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Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela - In: The journal of brand management : an international journal 22 (2015) 5, pp. 431-447
Persistent link: https://www.econbiz.de/10011350071