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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela - In: The journal of brand management : an international journal 22 (2015) 5, pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto; Burghausen, Mario; Balmer, John M. T. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne; Santos, Fernando Pinto - In: The journal of brand management : an international journal 28 (2021) 5, pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
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Transforming history into heritage : applying corporate heritage to the marketing of places
Wilson, Rick T. - In: The journal of brand management : an international journal 25 (2018) 4, pp. 351-369
Persistent link: https://www.econbiz.de/10011885054