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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar; Velayudhan, Sanal Kumar - In: The journal of brand management : an international journal 22 (2015) 9, pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith; Li, Chen - In: The journal of brand management : an international journal 22 (2015) 3, pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Corporate heritage brands in China : consumer engagement with China's most celebrated corporate heritage brand - Tong Ren Tang: 同仁堂
Balmer, John M. T.; Chen, Weifeng - In: The journal of brand management : an international journal 22 (2015) 3, pp. 194-210
Persistent link: https://www.econbiz.de/10011350044