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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
271
Markenführung
271
Brand image
215
Markenimage
215
Brand
186
Markenartikel
184
Beziehungsmarketing
77
Relationship marketing
77
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49
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49
Social Web
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Emotion
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Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
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Marketingmanagement
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Corporate Social Responsibility
22
Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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Markentreue
19
China
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Customer satisfaction
15
Kundenzufriedenheit
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Measurement
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Messung
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Corporate reputation
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Firmenimage
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Product counterfeiting
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Produktpiraterie
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Viral marketing
12
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Sung, Yongjun
3
Taute, Harry A.
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Barnier, Virginie de
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
1,997
Journal of retailing and consumer services
1,937
International journal of consumer studies
768
International journal of hospitality management
741
Psychology & marketing
666
NBER working paper series
631
Working paper / National Bureau of Economic Research, Inc.
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER Working Paper
494
SpringerLink / Bücher
494
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
395
European journal of marketing : EJM
361
Journal of marketing research : JMR
354
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
337
Tourism management : research, policies, practice
324
Journal of international consumer marketing
317
Journal of marketing management : MM
315
Journal of retailing
308
Journal of marketing communications
305
Cogent business & management
299
Marketing letters : a journal of research in marketing
298
Journal of fashion marketing and management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
288
Technological forecasting & social change : an international journal
285
Journal of marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
278
The international review of retail, distribution and consumer research
277
Journal of the Academy of Marketing Science
271
Young consumers : insight and ideas for responsible marketers
271
International journal of contemporary hospitality management
268
The journal of services marketing
263
Journal of economic psychology : research in economic psychology and behavioral economics
258
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ECONIS (ZBW)
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351
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
352
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
353
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
354
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
355
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
356
Brand stigmatization : how do new brand users influence original brand users?
Yang, Defeng
;
Lei, Xi
;
Hu, Liang
;
Sun, Yu
;
Yang, Xiaodan
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10013493108
Saved in:
357
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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