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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
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Corporate social responsibility
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Markentreue
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Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
12
Product counterfeiting
12
Produktpiraterie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,001
Journal of retailing and consumer services
1,937
NBER working paper series
822
International journal of consumer studies
766
Working paper / National Bureau of Economic Research, Inc.
746
International journal of hospitality management
725
Psychology & marketing
660
NBER Working Paper
630
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Management science : journal of the Institute for Operations Research and the Management Sciences
537
Economics letters
494
Journal of economic behavior & organization : JEBO
490
SpringerLink / Bücher
448
Games and economic behavior
415
Discussion paper / Centre for Economic Policy Research
414
Asia Pacific journal of marketing and logistics
392
Journal of economic psychology : research in economic psychology and behavioral economics
392
The journal of product & brand management
392
Journal of marketing research : JMR
360
CESifo working papers
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
European journal of marketing : EJM
350
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
313
Journal of business ethics : JOBE
310
Journal of marketing management : MM
307
Marketing letters : a journal of research in marketing
307
Journal of retailing
306
Cogent business & management
300
Journal of marketing
298
Journal of economic theory
296
Tourism management : research, policies, practice
296
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
291
Journal of consumer behaviour : an international research review
288
The journal of consumer marketing
284
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ECONIS (ZBW)
355
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1
Hedonic shopping value and impulse buying behavior in transitional economies : a symbiosis in the Mainland China marketplace
Yu, Chunling
;
Bastin, Mike
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10008758992
Saved in:
2
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
3
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
4
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
5
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
6
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
7
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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8
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
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9
The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith
;
Li, Chen
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
Saved in:
10
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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