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The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter - In: The journal of brand management : an international journal 21 (2014) 9, pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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Corporate brands as catalysts in times of change : lessons from a South African bank
McCoy, Sean T.; Venter, Peet - In: The journal of brand management : an international journal 23 (2016) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011482857
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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari; Juntunen, Jouni; Juga, Jari - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
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Corporate brand : the company-customer misalignment and its performance implications
Anisimova, Tatiana - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 488-503
Persistent link: https://www.econbiz.de/10008652691
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The close relationship strategy : corporate brand development in banking
Silver, Lars; Berggren, Björn - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Corporate branding literature : a research paradigm review
Pillai, Anandan - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 331-343
Persistent link: https://www.econbiz.de/10009428107