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The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan; Garry, Tony; Ballantine, Paul W. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 458-472
Persistent link: https://www.econbiz.de/10009766388
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.; Allen, Chris T. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.; Ward, James C. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10009766384
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University branding : understanding student's choice of an educational institution
Joseph, Mathew; Mullen, Eileen Wall; Spake, Deborah - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009670178
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10003811720