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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
274
Markenführung
274
Brand image
217
Markenimage
217
Brand
192
Markenartikel
190
Beziehungsmarketing
84
Relationship marketing
84
Luxury goods
48
Luxusgüter
48
Social Web
40
Social web
40
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Viral marketing
14
Virales Marketing
14
Corporate reputation
13
Firmenimage
13
Product counterfeiting
12
Produktpiraterie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,938
NBER working paper series
791
International journal of consumer studies
780
International journal of hospitality management
729
Psychology & marketing
667
Working paper / National Bureau of Economic Research, Inc.
659
NBER Working Paper
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Discussion paper series / IZA
461
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
394
European Journal of Marketing
383
Journal of Consumer Marketing
369
SpringerLink / Bücher
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of business ethics : JOBE
344
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Economics of education review
333
Journal of travel and tourism marketing
330
Cogent business & management
325
Journal of international consumer marketing
323
Journal of marketing management : MM
317
Tourism management : research, policies, practice
311
Journal of retailing
303
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
297
Journal of education for business
295
IZA Discussion Paper
294
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
Journal of marketing
293
Journal of economic psychology : research in economic psychology and behavioral economics
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
289
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ECONIS (ZBW)
358
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1
The inauthentic other : social comparison theory and brand avoidance within consumer sub-cultures
Charmley, Ryan
;
Garry, Tony
;
Ballantine, Paul W.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 458-472
Persistent link: https://www.econbiz.de/10009766388
Saved in:
2
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
3
Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.
;
Allen, Chris T.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
Saved in:
4
Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun
;
Campbell, William Keith
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
Saved in:
5
Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.
;
Ward, James C.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10009766384
Saved in:
6
University branding : understanding student's choice of an educational institution
Joseph, Mathew
;
Mullen, Eileen Wall
;
Spake, Deborah
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009670178
Saved in:
7
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
10
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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