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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
217
Markenimage
217
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
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Markentreue
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Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Corporate reputation
13
Firmenimage
13
Viral marketing
13
Virales Marketing
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Product counterfeiting
12
Produktpiraterie
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356
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,933
Energies
1,574
International journal of consumer studies
764
NBER working paper series
742
International journal of hospitality management
728
Psychology & marketing
678
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
Working paper / National Bureau of Economic Research, Inc.
599
NBER Working Paper
481
MPRA Paper
473
CESifo working papers
400
SpringerLink / Bücher
394
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Management science : journal of the Institute for Operations Research and the Management Sciences
372
Working paper
366
CESifo Working Paper
357
Discussion paper series / IZA
354
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing research : JMR
345
Journal of business ethics : JOBE
336
Journal of international consumer marketing
321
Journal of travel and tourism marketing
318
NBER Working Papers
317
Journal of marketing management : MM
308
Cogent business & management
303
Journal of retailing
303
Tourism management : research, policies, practice
298
Journal of marketing communications
297
Marketing letters : a journal of research in marketing
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of marketing
291
The international review of retail, distribution and consumer research
291
IZA Discussion Papers
290
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
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ECONIS (ZBW)
356
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1
Organisational marketing, identity and the creative brand
Powell, Shaun
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10003541542
Saved in:
2
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
3
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
4
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
5
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
6
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
7
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
8
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
9
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
10
Managing tomorrow's brands : moving from measurement towards an integrated system of brand equity
Das, Sumando
;
Stenger, Curt
;
Ellis, Charles H.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10003899374
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