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Organisational marketing, identity and the creative brand

Powell, Shaun - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10003541542

Branding, cheating the customer and other heretical thoughts

Thjømøe, Hans Mathias - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 105-109

Persistent link: https://www.econbiz.de/10003763494

The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247

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Special issue: Luxury brands

Okonkwo, Uché (contributor) - 2009

Persistent link: https://www.econbiz.de/10003847225

An international perspective on luxury brand and country-of-origin effect

Aiello, Gaetano; Donvito, Raffaele; Godey, Bruno; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 323-337

Persistent link: https://www.econbiz.de/10003847251

Luxury brand marketing - the experience is everything!

Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 338-346

Persistent link: https://www.econbiz.de/10003847253

Consumption practices of counterfeit luxury goods in the Italian context

Gistri, Giacomo; Romani, Simona; Pace, Stefano; … - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 364-374

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Measuring perceived brand luxury : an evaluation of the BLI scale

Christodoulides, George; Michaelidou, Nina; Li, Ching Hsing - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 395-405

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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

Persistent link: https://www.econbiz.de/10003881148

Managing tomorrow's brands : moving from measurement towards an integrated system of brand equity

Das, Sumando; Stenger, Curt; Ellis, Charles H. - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 26-38

Persistent link: https://www.econbiz.de/10003899374

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