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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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Brand management
272
Markenführung
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Brand image
213
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Beziehungsmarketing
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Johnson, Lester W.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
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Phau, Ian
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Gil Saura, Irene
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Gunasti, Kunter
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Ross, William T.
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Valette-Florence, Pierre
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Caruana, Albert
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Casidy, Riza
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Confente, Ilenia
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Donvito, Raffaele
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,097
Journal of retailing and consumer services
1,969
International journal of hospitality management
824
International journal of consumer studies
770
Psychology & marketing
688
NBER working paper series
623
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Working paper / National Bureau of Economic Research, Inc.
537
SpringerLink / Bücher
484
NBER Working Paper
478
Asia Pacific journal of marketing and logistics
401
The journal of product & brand management
400
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of business ethics : JOBE
361
Journal of marketing research : JMR
361
Tourism management : research, policies, practice
361
European journal of marketing : EJM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of travel and tourism marketing
347
Technological forecasting & social change : an international journal
340
Journal of marketing management : MM
331
Cogent business & management
323
Journal of international consumer marketing
322
Journal of retailing
311
Journal of marketing communications
309
Marketing letters : a journal of research in marketing
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
International journal of retail & distribution management
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
Journal of consumer behaviour : an international research review
293
Journal of marketing
293
The journal of consumer marketing
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
International journal of contemporary hospitality management
287
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
286
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
The journal of services marketing
280
Journal of the Academy of Marketing Science
277
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ECONIS (ZBW)
356
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1
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
4
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
5
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
6
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
7
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung
;
Bougoure, Ursula S.
;
Miller, Karen W.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
Saved in:
8
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
9
If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
10
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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