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Investigating consumer-brand relational authenticity
Ilicic, Jasmina; Webster, Cynthia M. - In: The journal of brand management : an international journal 21 (2014) 4, pp. 342-363
Persistent link: https://www.econbiz.de/10010362914
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas; Webster, Cynthia M.; Siuki, Helen - In: The journal of brand management : an international journal 28 (2021) 2, pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia - In: The journal of brand management : an international journal 25 (2018) 4, pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
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A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations
Kulczynski, Alicia; Brennan, Stacey; Ilicic, Jasmina - In: The journal of brand management : an international journal 28 (2021) 2, pp. 221-239
Persistent link: https://www.econbiz.de/10012487261