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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?

Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231

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Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude

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Exploring brand purpose dimensions for non-profit organizations

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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...

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Brand trust and avoidance following brand crisis : a quasi-experiment on the effect of frachisor statements

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Determinants of e-brand attitude : a structural modeling approach

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Brand name change : can trust and loyalty be transferred?

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Investigating consumer-brand relational authenticity

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How company responses and trusting relationships protect brand equity in times of crises

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