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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
269
Markenführung
269
Brand image
213
Markenimage
213
Brand
186
Markenartikel
184
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
49
Luxusgüter
49
Social Web
37
Social web
37
Emotion
33
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
23
Marketingmanagement
23
Corporate Social Responsibility
20
Corporate social responsibility
20
Personality psychology
20
Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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Markentreue
19
China
18
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15
Kundenzufriedenheit
15
Measurement
15
Messung
14
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
12
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,118
Journal of retailing and consumer services
2,010
Ikonomičeska misăl
988
International journal of consumer studies
779
International journal of hospitality management
759
SpringerLink / Bücher
700
NBER working paper series
693
Psychology & marketing
676
Working paper / National Bureau of Economic Research, Inc.
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
530
Ekonomski pregled
500
Planovo stopanstvo : nositel na orden "9 Septembri 1984 g."- 1 stepen
452
Management science : journal of the Institute for Operations Research and the Management Sciences
428
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
399
Technological forecasting & social change : an international journal
394
Discussion paper / Centre for Economic Policy Research
378
European journal of marketing : EJM
362
Journal of marketing research : JMR
360
Journal of travel and tourism marketing
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of retailing
344
Journal of marketing management : MM
332
Tourism management : research, policies, practice
329
Journal of international consumer marketing
325
Cogent business & management
314
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
313
Telecommunications policy : the international journal of digital economy, data sciences and new media
312
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
The international review of retail, distribution and consumer research
308
International journal of retail & distribution management
307
Narodnostopanski archiv
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
305
Marketing letters : a journal of research in marketing
305
Journal of fashion marketing and management
302
Journal of marketing
300
CESifo working papers
298
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ECONIS (ZBW)
353
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1
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
2
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
3
The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
Saved in:
4
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
5
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
6
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
7
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
8
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
9
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
10
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
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