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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
267
Markenführung
267
Brand image
213
Markenimage
213
Brand
186
Markenartikel
184
Beziehungsmarketing
77
Relationship marketing
77
Luxury goods
48
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Social Web
36
Social web
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Emotion
34
Internet marketing
27
Online-Marketing
27
Advertising effects
25
Werbewirkung
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Brand loyalty
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Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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China
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Measurement
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Messung
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Customer satisfaction
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Kundenzufriedenheit
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Corporate reputation
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Product counterfeiting
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Produktpiraterie
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Viral marketing
12
Virales Marketing
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
4
Abratt, Russell
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Dens, Nathalie
3
Dwivedi, Abhishek
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Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Brasel, S. Adam
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Butcher, Luke
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Caruana, Albert
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Casidy, Riza
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Confente, Ilenia
2
Donvito, Raffaele
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Felix, Reto
2
Grace, Debra
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,133
Journal of retailing and consumer services
1,949
NBER working paper series
972
Working paper / National Bureau of Economic Research, Inc.
873
NBER Working Paper
777
International journal of consumer studies
773
International journal of hospitality management
749
Psychology & marketing
675
Discussion paper series / IZA
608
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
SpringerLink / Bücher
449
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
Management science : journal of the Institute for Operations Research and the Management Sciences
384
IZA Discussion Paper
375
European journal of marketing : EJM
368
Journal of marketing research : JMR
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Tourism management : research, policies, practice
337
Journal of travel and tourism marketing
330
Technological forecasting & social change : an international journal
328
Journal of business ethics : JOBE
326
Journal of international consumer marketing
323
Journal of marketing management : MM
318
Cogent business & management
313
Journal of retailing
309
Journal of economic psychology : research in economic psychology and behavioral economics
303
Journal of marketing communications
301
Marketing letters : a journal of research in marketing
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
International journal of retail & distribution management
296
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
291
CESifo working papers
288
The journal of consumer marketing
288
Discussion paper / Centre for Economic Policy Research
284
Journal of marketing
284
Journal of the Academy of Marketing Science
280
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ECONIS (ZBW)
350
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1
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
2
Measuring brand experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
3
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
4
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
5
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
6
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
7
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
8
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
9
Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
Saved in:
10
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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