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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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Brand management
281
Markenführung
281
Brand image
218
Markenimage
218
Brand
193
Markenartikel
191
Beziehungsmarketing
85
Relationship marketing
85
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Social Web
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Online-Marketing
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Advertising effects
26
Brand loyalty
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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China
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Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
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Viral marketing
14
Virales Marketing
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Corporate reputation
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
Valette-Florence, Pierre
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Vrontis, Demetris
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Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,084
Journal of retailing and consumer services
1,965
NBER working paper series
893
International journal of hospitality management
828
International journal of consumer studies
783
Working paper / National Bureau of Economic Research, Inc.
760
Psychology & marketing
690
NBER Working Paper
687
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
Food policy : economics planning and politics of food and agriculture
430
SpringerLink / Bücher
423
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
399
European Journal of Marketing
380
Journal of Consumer Marketing
368
Journal of marketing research : JMR
363
Tourism management : research, policies, practice
359
European journal of marketing : EJM
358
Journal of business ethics : JOBE
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of travel and tourism marketing
339
Journal of marketing management : MM
328
Cogent business & management
327
Journal of international consumer marketing
323
Marketing letters : a journal of research in marketing
307
Journal of retailing
306
Journal of marketing communications
304
Journal of economic psychology : research in economic psychology and behavioral economics
303
Journal of marketing
303
Applied economics
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Technological forecasting & social change : an international journal
296
The international review of retail, distribution and consumer research
295
Discussion paper / Centre for Economic Policy Research
294
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
Journal of fashion marketing and management
292
The journal of consumer marketing
292
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ECONIS (ZBW)
365
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro
;
Velasco, Carlos
;
Olier, …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
Saved in:
3
Nutrition labelling : employing consumer segmentation to enhance usefulness
Souiden, Nizar
;
Abdelaziz, Fouad Ben
;
Fauconnier, Audrey
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 267-282
Persistent link: https://www.econbiz.de/10009729358
Saved in:
4
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
5
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
6
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
7
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
8
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
9
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
10
Antecedents and consequences of brand love
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
;
Sarkar, Abhigyan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009729354
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