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Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia; San-Martín, Sonia; Jiménez, Nadia - In: The journal of brand management : an international journal 29 (2022) 1, pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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Nutrition labelling : employing consumer segmentation to enhance usefulness
Souiden, Nizar; Abdelaziz, Fouad Ben; Fauconnier, Audrey - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 267-282
Persistent link: https://www.econbiz.de/10009729358
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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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Nostalgic brands as mood boosters
Orth, Ulrich R.; Gal, Steffi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Antecedents and consequences of brand love
Roy, Sanjit Kumar; Eshghi, Abdolreza; Sarkar, Abhigyan - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10009729354