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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz; Fuentes-Blasco, María; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria; Patrizi, Michela; Šerić, Maja; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 302-317
Persistent link: https://www.econbiz.de/10014326922