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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita; Azevedo, António - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
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Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed; Rowley, Jennifer - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
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Investigating installers' readiness to use mobile B2B communication : findings from Denmark
Jensen, Morten Bach - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 51-62
Persistent link: https://www.econbiz.de/10003763482
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Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.; Mulvey, Michael S. - In: The journal of brand management : an international journal 24 (2017) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
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Toward a model of brand strategy adoption
Neuvonen, Heidi - In: The journal of brand management : an international journal 23 (2016) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544