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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
274
Markenführung
274
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
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Social Web
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Advertising effects
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Werbewirkung
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
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China
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Measurement
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Messung
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Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
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Ross, William T.
3
Sashittal, Hemant Chaitanya
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Sung, Yongjun
3
Valette-Florence, Pierre
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Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
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Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,151
Journal of retailing and consumer services
1,947
International journal of consumer studies
770
International journal of hospitality management
742
NBER working paper series
739
Management science : journal of the Institute for Operations Research and the Management Sciences
678
Psychology & marketing
674
Working paper / National Bureau of Economic Research, Inc.
637
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
European journal of operational research : EJOR
576
NBER Working Paper
566
Discussion paper series / IZA
518
SpringerLink / Bücher
478
Journal of business ethics : JOBE
430
Journal of economic behavior & organization : JEBO
417
Journal of economic psychology : research in economic psychology and behavioral economics
401
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
European Journal of Marketing
382
Technological forecasting & social change : an international journal
378
Journal of Consumer Marketing
367
European journal of marketing : EJM
366
Journal of marketing research : JMR
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Tourism management : research, policies, practice
335
Journal of travel and tourism marketing
333
Journal of international consumer marketing
322
Cogent business & management
319
Journal of marketing management : MM
313
IZA Discussion Paper
307
Journal of marketing communications
305
Journal of retailing
304
Marketing letters : a journal of research in marketing
302
Journal of marketing
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Journal of the Academy of Marketing Science
297
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
293
The international review of retail, distribution and consumer research
293
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ECONIS (ZBW)
356
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1
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10
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356
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1
Dimensions of purchase-
decision
involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
2
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
3
Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
Saved in:
4
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
5
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
6
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
7
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
8
The role of affect and
cognition
in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
9
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
10
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
Saved in:
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