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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Brand management
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Brand image
219
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219
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Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
4
Mizera, Sue
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Phau, Ian
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Davies, Mark A. P.
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Golob, Urša
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Gunasti, Kunter
3
Heine, Klaus
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Powell, Shaun M.
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sierra, Jeremy J.
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Sung, Yongjun
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Taute, Harry A.
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Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,447
Journal of retailing and consumer services
1,955
Journal of business ethics : JOBE
1,914
SpringerLink / Bücher
996
NBER working paper series
901
International journal of hospitality management
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International journal of consumer studies
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Working paper / National Bureau of Economic Research, Inc.
734
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Corporate social responsibility and environmental management
580
Journal of Business Ethics
484
Springer eBook Collection
433
Technological forecasting & social change : an international journal
429
Cogent business & management
427
Business strategy and the environment
425
The journal of product & brand management
405
Asia Pacific journal of marketing and logistics
404
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
374
Discussion paper / Centre for Economic Policy Research
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Management science : journal of the Institute for Operations Research and the Management Sciences
371
European journal of marketing : EJM
370
Journal of business ethics : JBE
370
CESifo working papers
351
International business review : the official journal of the European International Business Academy
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
340
Journal of travel and tourism marketing
329
Journal of international consumer marketing
322
Journal of marketing management : MM
320
Journal of marketing communications
316
Journal of fashion marketing and management
315
Journal of retailing
313
International journal of retail & distribution management
310
The international review of retail, distribution and consumer research
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Business & society
305
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ECONIS (ZBW)
382
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1
Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara
;
Jiang, Lan
;
Ye, Jun
;
Murthy, Nagesh
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
Saved in:
2
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
3
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
4
Brand associations : the value of ability versus social responsibility depends on consumer goals
Johnson, Zachary S.
;
Lee, Yun Jung
;
Ashoori, Minoo Talebi
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10011874902
Saved in:
5
Building corporate reputation through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
Saved in:
6
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
7
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
8
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
9
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
10
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
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