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Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
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Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion
Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane - In: The journal of brand management : an international journal 30 (2023) 3, pp. 190-206
Persistent link: https://www.econbiz.de/10014326906
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Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
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Impact of organizational climate on ethical empowerment and engagement with Corporate Social Respnsibility (CSR)
Powell, Shaun M.; Davies, Mark A. P.; Norton, Danielle - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 815-839
Persistent link: https://www.econbiz.de/10010234892
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Corporate social responsibility : playing to win, or playing not to lose? ; doing good by increasing the social benefits of a company's core activities
Rekom, Johan van; Berens, Guido A. J. M.; Halderen, … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 800-814
Persistent link: https://www.econbiz.de/10010234904
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Towards a conceptual foundation of "conscientious corporate brands"
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 709-719
Persistent link: https://www.econbiz.de/10009260968
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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Do well, do good, and know your audience : the double-edged sword of values-based CSR communication
Love, Edwin; Sekhon, Tejvir Singh; Ceranic Salinas, Tara - In: The journal of brand management : an international journal 29 (2022) 6, pp. 598-614
Persistent link: https://www.econbiz.de/10013463727
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856