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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita; Azevedo, António - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya; Jassawalla, Avan R. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
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Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
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Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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Investigating installers' readiness to use mobile B2B communication : findings from Denmark
Jensen, Morten Bach - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 51-62
Persistent link: https://www.econbiz.de/10003763482
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Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed; Rowley, Jennifer - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 329-348
Persistent link: https://www.econbiz.de/10008905662