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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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355
Brand management
276
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276
Brand image
220
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220
Brand
190
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86
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Messung
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Viral marketing
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Dwivedi, Abhishek
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Atwal, Glyn
3
Butcher, Luke
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Merrilees, Bill
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,072
Journal of retailing and consumer services
1,946
The Indian economic journal
1,273
The Indian journal of economics
1,173
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,065
Economic & political weekly : a Sameeksha Trust publ.
1,053
Finance India : the quarterly journal of Indian Institute of Finance
938
NBER working paper series
894
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
866
The Asian economic review : journal of the Indian Institute of Economics
801
International journal of consumer studies
766
Working paper / National Bureau of Economic Research, Inc.
758
Economic developments in India : quarterly update : analysis, reports, policy documents
740
International journal of hospitality management
732
NBER Working Paper
675
Psychology & marketing
668
Indian journal of agricultural economics
665
Working paper
643
SpringerLink / Bücher
601
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
594
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Telecommunications policy : the international journal of digital economy, data sciences and new media
550
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
529
MPRA Paper
512
Economic affairs : quarterly journal of economics
501
Global business review
489
Discussion paper series / IZA
443
Technological forecasting & social change : an international journal
430
Policy research working paper : WPS
427
Asia Pacific journal of marketing and logistics
411
International journal of Indian culture and business management
406
The journal of product & brand management
397
Margin : quarterly journal of the National Council of Applied Economic Research
390
Praj̄nȧn : journal of social and management sciences
382
European Journal of Marketing
381
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
IZA Discussion Papers
370
Journal of Consumer Marketing
368
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ECONIS (ZBW)
364
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1
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
2
Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
3
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
4
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
5
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
6
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
7
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
8
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
9
Investigating installers' readiness to use mobile B2B communication : findings from Denmark
Jensen, Morten Bach
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 51-62
Persistent link: https://www.econbiz.de/10003763482
Saved in:
10
Brand strategies of Jordanian telecommunications service providers
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 329-348
Persistent link: https://www.econbiz.de/10008905662
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