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~isPartOf:"The journal of brand management : an international journal"
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Brand management
411
Markenführung
411
Consumer behaviour
355
Konsumentenverhalten
355
Brand image
341
Markenimage
341
Brand
291
Markenartikel
289
Beziehungsmarketing
96
Relationship marketing
96
Luxury goods
60
Luxusgüter
60
Social Web
56
Social web
56
Emotion
39
Marketing management
36
Marketingmanagement
36
Corporate Social Responsibility
34
Corporate social responsibility
34
Internet marketing
34
Online-Marketing
34
Brand loyalty
28
Personality psychology
27
Persönlichkeitspsychologie
27
Advertising effects
26
Werbewirkung
26
Brand architecture
25
Corporate reputation
25
Firmenimage
25
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25
United States
25
Markenarchitektur
24
Customer satisfaction
23
Kundenzufriedenheit
23
Brand extension
22
Markentransfer
22
China
21
Markentreue
21
International marketing
19
Internationales Marketing
19
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Keller, Kevin Lane
7
Merrilees, Bill
7
Powell, Shaun M.
6
Balmer, John M. T.
5
Johnson, Lester W.
5
Sung, Yongjun
5
Wiedmann, Klaus-Peter
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grace, Debra
4
Grappi, Silvia
4
Hennigs, Nadine
4
Iglesias, Oriol
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Leone, Robert P.
4
Phau, Ian
4
Raggio, Randle D.
4
Valette-Florence, Pierre
4
Abratt, Russell
3
Barnier, Virginie de
3
Biedenbach, Galina
3
Burghausen, Mario
3
Butcher, Luke
3
Dens, Nathalie
3
Gabrielli, Veronica
3
Golob, Urša
3
Gunasti, Kunter
3
Heine, Klaus
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Machado, Joana César
3
Melewar, T. C.
3
Miller, Dale
3
Mirzaei, Abas
3
Paswan, Audhesh
3
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,172
Journal of retailing and consumer services
1,994
International journal of consumer studies
786
NBER working paper series
765
International journal of hospitality management
759
Psychology & marketing
715
Working paper / National Bureau of Economic Research, Inc.
704
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
NBER Working Paper
599
The journal of product & brand management
474
SpringerLink / Bücher
470
Asia Pacific journal of marketing and logistics
421
Tourism management : research, policies, practice
405
European journal of marketing : EJM
403
Journal of travel and tourism marketing
391
Management science : journal of the Institute for Operations Research and the Management Sciences
373
Journal of marketing research : JMR
368
Cogent business & management
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of marketing
332
Journal of international consumer marketing
331
Applied economics
327
Journal of retailing
323
Journal of marketing communications
321
Technological forecasting & social change : an international journal
321
Marketing letters : a journal of research in marketing
313
Journal of fashion marketing and management
307
Journal of consumer behaviour : an international research review
305
International journal of retail & distribution management
304
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The journal of consumer marketing
302
The international review of retail, distribution and consumer research
299
Journal of the Academy of Marketing Science
294
Journal of business ethics : JOBE
286
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
286
International journal of contemporary hospitality management
285
Energy economics
276
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ECONIS (ZBW)
552
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1
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552
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1
Consumer-based
brand
equity and consumer-based
brand
performance : evidence from
smartphone
brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
2
Brand
jealousy and willingness to pay premium : the mediating role of
materialism
Bıçakcıoğlu, Nilay
;
Ögel, İlkin Yaran
;
İlter, Burcu
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
Saved in:
3
Manufacturer
brand
value and the respective role of
brand
sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
4
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
5
Building customer-
brand
relationships in the mobile communications market : the role of
brand
tribalism and
brand
reputation
Jurisic, Brigita
;
Azevedo, António
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 349-366
Persistent link: https://www.econbiz.de/10008905661
Saved in:
6
Don't make ads, make TikTok's : media and
brand
engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of
brand
attachment,
brand
credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage
consumers
: an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
10
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
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