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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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Brand management
314
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228
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228
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Balmer, John M. T.
5
Johnson, Lester W.
5
Wiedmann, Klaus-Peter
5
Abratt, Russell
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
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Kulczynski, Alicia
4
Phau, Ian
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Zarantonello, Lia
4
Burghausen, Mario
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kara, Selcan
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Merrilees, Bill
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Sung, Yongjun
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Taute, Harry A.
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Valette-Florence, Pierre
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Atwal, Glyn
2
Baghi, Ilaria
2
Barnier, Virginie de
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,438
SpringerLink / Bücher
2,099
Journal of retailing and consumer services
1,982
International journal of hospitality management
800
International journal of consumer studies
793
Psychology & marketing
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Springer eBook Collection
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NBER working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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529
European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
478
Journal of marketing management : MM
462
NBER Working Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
448
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
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Journal of marketing
418
Technological forecasting & social change : an international journal
416
Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
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Gabler Edition Wissenschaft
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Journal of strategic marketing
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Springer eBook Collection / Business and Economics
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Cogent business & management
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Business strategy and the environment
385
Tourism management : research, policies, practice
383
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
377
Journal of marketing communications
372
Journal of travel and tourism marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
348
Research
343
Marketing intelligence & planning
342
Marketing letters : a journal of research in marketing
339
Journal of international consumer marketing
334
Journal of retailing
323
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ECONIS (ZBW)
409
USB Cologne (EcoSocSci)
3
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1
Special issue: Corporate
marketing
and the branding of the organisation
Powell, Shaun
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,1
(
2007
)
Persistent link: https://www.econbiz.de/10004927679
Saved in:
2
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,2
(
2007
)
Persistent link: https://www.econbiz.de/10004927731
Saved in:
3
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
- In:
The journal of brand management : an international journal
15.2007/08,6
(
2008
)
Persistent link: https://www.econbiz.de/10004927730
Saved in:
4
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
6
Corporate brands and corporate
marketing
: emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
7
Marketing
strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
8
Keeping it real : examining the influence of co-branding authenticity in cause-related
marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
9
The implications of digital
marketing
on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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