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Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector
Nilssen, Ragna; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 26 (2019) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10012060044
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The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Kelly, Louise; … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
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Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.; Jayasimha, K. R. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
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Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou; Liu, Fang; Lee, Julie Anne - In: The journal of brand management : an international journal 26 (2019) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake; Diem Khac Xuan Do; Ngo, Liem Viet; Tran Ha … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram; Dens, Nathalie - In: The journal of brand management : an international journal 26 (2019) 2, pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
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Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081