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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Brand management
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Balmer, John M. T.
5
Johnson, Lester W.
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Baxter, Stacey M.
4
Grappi, Silvia
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Hennigs, Nadine
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Ilicic, Jasmina
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Kapferer, Jean-Noël
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Kulczynski, Alicia
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Phau, Ian
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Zarantonello, Lia
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Jassawalla, Avan R.
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Kara, Selcan
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Merrilees, Bill
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Atwal, Glyn
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Baghi, Ilaria
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Barnier, Virginie de
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Berenguer Contrí, Gloria
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Borges, Adilson
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Brasel, S. Adam
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,965
International journal of consumer studies
768
International journal of hospitality management
745
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
522
SpringerLink / Bücher
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European journal of marketing : EJM
454
European Journal of Marketing
441
Working paper / National Bureau of Economic Research, Inc.
438
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing management : MM
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NBER Working Paper
386
Management science : journal of the Institute for Operations Research and the Management Sciences
384
Journal of the Academy of Marketing Science
376
Journal of Consumer Marketing
375
Journal of marketing research : JMR
373
Journal of marketing communications
372
Journal of strategic marketing
372
Journal of marketing
363
Industrial marketing management : the international journal for industrial and high-tech firms
357
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
350
Marketing intelligence & planning
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
330
Journal of international consumer marketing
325
Cogent business & management
320
Marketing letters : a journal of research in marketing
320
Journal of retailing
314
Tourism management : research, policies, practice
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
International journal of retail & distribution management
302
Journal of fashion marketing and management
297
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
294
The journal of consumer marketing
292
Journal of business ethics : JOBE
288
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ECONIS (ZBW)
393
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1
Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith
;
Raymond, Mary A.
;
Hopkins, …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
Saved in:
2
Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
Saved in:
3
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
4
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
5
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
6
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
7
Antecedents and consequences of brand love
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
;
Sarkar, Abhigyan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009729354
Saved in:
8
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
9
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
10
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
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