Similar Search Results

Building corporate reputation through consumer responses to green new products

Pritchard, Mark; Wilson, Theresa - In: The journal of brand management : an international journal 25 (2018) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10011875597

Journal of Brand Management : year end review 2018

Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499

Persistent link: https://www.econbiz.de/10011962800

Is luxury compatible with sustainability? : luxury consumers' viewpoint

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010234577

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go

Kjeldsen, Anna Karina; Schmeltz, Line - In: The journal of brand management : an international journal 31 (2024) 3, pp. 310-330

Persistent link: https://www.econbiz.de/10014583580

Brand associations : the value of ability versus social responsibility depends on consumer goals

Johnson, Zachary S.; Lee, Yun Jung; Ashoori, Minoo Talebi - In: The journal of brand management : an international journal 25 (2018) 1, pp. 27-37

Persistent link: https://www.econbiz.de/10011874902

Can CSR foster brand defense? : a moderated-mediation model of the role of brand passion

Alnawas, Ibrahim; Ghantous, Nabil; Hemsley-Brown, Jane - In: The journal of brand management : an international journal 30 (2023) 3, pp. 190-206

Persistent link: https://www.econbiz.de/10014326906

Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities

Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012060037

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

powerful or have a sense of sustainability self-efficacy, meaning they believe their sustainable actions can have a positive … of power, and this is mediated by their perceptions of sustainability self-efficacy. Study 2 demonstrates that a high (vs …. low) sense of sustainability self-efficacy increases men's responses to sustainable brands even when their sense of power …

Persistent link: https://www.econbiz.de/10014326919

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

1
2
3
4
5
6
7
8
9
10
Next
Last